Supplemental Nutrition Program for Women, Infants and Children - Breastfeeding Peer Counselor Program
CSFA Number: 444-80-0670
Agency Name
Department Of Human Services (444)
Agency Identification
Agency Contact
Melanie Eader
(618) 877-2541
Short Description
Encourage mothers to choose to breastfeed and to offer support and encouragement for a successful breastfeeding experience;
Increase the number of mothers who breastfeed their infants;
Increase the number of days, weeks and months that breastfeeding continues;
Provide breastfeeding encouragement and support to women throughout their infant's first year of life.

ยง200.202 Requirement to provide public notice of Federal financial assistance programs.

(a) The Federal awarding agency must notify the public of Federal programs in the Catalog of Federal Domestic Assistance (CFDA), maintained by the General Services Administration (GSA).

(1) The CFDA, or any OMB-designated replacement, is the single, authoritative, governmen-twide comprehensive source of Federal financial assistance program information produced by the executive branch of the Federal Government.

(2) The information that the Federal awarding agency must submit to GSA for approval by OMB is listed in paragraph (b) of this section. GSA must prescribe the format for the submission.

(3) The Federal awarding agency may not award Federal financial assistance without assigning it to a program that has been included in the CFDA as required in this section unless there are exigent circumstances requiring otherwise, such as timing requirements imposed by statute.
Subject Area
Human Services
Program Function
Food and Nutrition
Enabling Legislation
Child Nutrition Act of 1966, as amended, Section 17, 42 U.S.C. 1786. Healthy, Hunger-Free Kids Act of 2010 , Public Law 111-296, 7 U.S.C 1746.
Objectives and Goals
The WIC Breastfeeding Peer Counselor programs mission is to improve breastfeeding initiation and duration rates, reduce infant mortality, improve long term health benefits of women, infants and children, and to reduce the incidence of obesity in childhood and later life. The program provides specialized breastfeeding education, encouragement and support to pregnant and breastfeeding women.

The program is provided within select WIC agencies based on funding and serves low income pregnant, breastfeeding and postpartum women within the geographical area of the local agency WIC program.

The BFPC Program Supervisor manages the WIC BFPC program and assists in
establishing program goals and objectives according to the WIC and agency philosophy for
achieving breastfeeding success.

The Breastfeeding Peer Counselor (BFPC) is a paraprofessional support person who gives basic breastfeeding information and encouragement to the WIC pregnant, breastfeeding and postpartum women. The qualifications and function of the BFPC are as follows: a woman of the community with similar characteristics (i.e. age, race, cultural ethnicity, education, and socioeconomic level) of WIC clients; current or previous WIC participants or other women of the community with breastfeeding experience; all BFPCs are trained specifically for giving basic breastfeeding information and support to new mothers and handling common breastfeeding concerns.

Peer Counselors do on-site counseling and education, home visits, telephone consultations, hospital visits, and lead support groups. Peer Counselors also assist participants with breast pump use and provide outreach to hospitals and physicians on breastfeeding services offered. The program works in collaboration and cooperation with local health departments, not-for-profit health and social service agencies, FQHCs, county boards of health and other organizations, such as the National WIC Association.

Each Breastfeeding Peer Counselor program employs at least 1 Breastfeeding Peer Counselor (BFPC) or more dependent upon the local WIC agency total caseload and funding. The BFPC may be full time or part time dependent upon caseload and funding.
Types of Assistance
Formula Grants
Uses and Restrictions
WIC Program Formula grants are made to State health departments or comparable agencies, Indian tribes, bands, or intertribal councils, or groups recognized by the Bureau of Indian Affairs, Department of the Interior, or the Indian Health Service of the Department of Health and Human Services. These agencies distribute funds to participating local public or nonprofit private health or welfare agencies. Funds are expended to pay for supplemental foods, nutrition education, breastfeeding promotion and support, health care referrals for participants, and other client services including certification, as well as administrative costs. State agencies are provided Federal funds according to legislative and regulatory formulas. Only local agencies qualifying under State agency applications with formal agreements may operate WIC programs.

The Loving Support Project grant is available to small businesses, nonprofits having a 501(c)(3) status with the IRS, WIC State agencies, institutions of higher education and for profit organizations other than small businesses, public and State controlled institutions of higher education and private institutions of higher education. Qualified applicants are expected to update the existing USDA breastfeeding promotion campaign or update and develop breastfeeding training for WIC staff. The campaign update will be based on a comprehensive social marketing plan with an emphasis on formative research, appropriately framed educational messages, innovative campaign strategies, and updated promotional materials. WIC breastfeeding training curricula for staff fall under the umbrella of the Loving Support campaign. Grant awards are contingent upon availability of funding.
Eligibility Requirements
This FY17 funding opportunity is limited to those public or private, not-for-profit community-based agencies who currently receive funding from the Illinois Department of Human Services, Division of Family and Community Services for the implementation of Breastfeeding Peer Counselor Program, described herein, AND continue to meet the additional eligibility criteria below. Failure to provide the requested information as outlined in the NOFO to demonstrate these criteria are met will result in the application being removed from funding consideration.

Eligible applicants may ONLY request funding to serve the service area for which they were awarded funding in FY2016. In NO case will more than one application be funded to serve the same service area.

Providers administering the WIC Breastfeeding Peer Counselor program must administer the Supplemental Nutrition Program for Women, Infants and Children and adhere to all Guidelines and definitions developed by the United States Department of Agriculture, Food and Consumer Service as set forth in Title 7, Part 246, United States Code of Federal Regulations.
Eligible Applicants
Government Organizations; Nonprofit Organizations;
Application and Award Processing
Preapplication Coordination:
Project Grants are posted to and applicants must follow the procedures noted in the Request For Application. Environmental impact information is not required for this program. This program is eligible for coverage under E.O. 12372, "Intergovernmental Review of Federal Programs." An applicant should consult the office or official designated as the single point of contact in his or her State for more information on the process the State requires to be followed in applying for assistance, if the State has selected the program for review.

Application Procedures:
2 CFR 200, Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards applies to this program. Local agencies and retailers must apply to the State agency in writing. Individual participants apply for WIC benefits at an approved local agency. State agencies must submit required documentation to FNS.

Project Grants are posted to and applicants must follow the procedures noted in the Request For Application.

Award Procedure:
WIC Program Formula Grants are awarded by the Department on the basis of funding formulas to State agencies for distribution to approved local agencies subject to available funds.
Assistance Consideration
Formula and Matching Requirements:
Statutory Formula: Title 7, Part 246, Public Law Child Nutrition Act of 1966, as amended. Grants are allocated on the basis of formulas determined by the Department of Agriculture which allocate funds for food benefits, nutrition services and administration costs.
This program has no matching requirements. No matching funds are required but some States contribute nonfederal funds in support of a larger WIC Program in their State.
MOE requirements are not applicable to this program.

Length and Time Phasing of Assistance:
Formula and Project Grants are released using an electronic transfer system. State agencies may withdraw funds only as needed. Method of awarding/releasing assistance: quarterly.
Post Assistance Requirements
Performance is measured by the number and timing of pregnant and breastfeeding participant contacts made by Breastfeeding Peer Counselors (PC) as documented by entering PC service codes daily into the Cornerstone system. This data is reported quarterly in the WIC Breastfeeding Peer Counselor
Regulations, Guidelines, Literature
Performance is measured by the number and timing of pregnant and breastfeeding participant contacts made by Breastfeeding peer Counselors (PC) as documented by entering PC service codes daily into the Cornerstone system. This data is reported quarterly in the WIC Breastfeeding Peer Counselor Report
Funding By Fiscal Year
FY 2017 : $1,951,200
FY 2018 : $1,609,851
FY 2019 : $1,601,800
Federal Funding
Notice of Funding Opportunities
Agency IDGrantee NameStart DateEnd DateAmount
FCSYQ01153-FCSYQ01153LAKE COUNTY HEALTH DEPARTMENT07/01/201906/30/2020103,500
FCSYQ01204-FCSYQ01204COORDINATED YOUTH SERVICES07/01/201906/30/202070,000
FCSYQ01147-FCSYQ01147DUPAGE COUNTY HEALTH DEPARTMENT07/01/201906/30/202065,000
FCSYQ01206-FCSYQ01206EAST SIDE HEALTH DISTRICT07/01/201906/30/202057,000